dotMobi to provide DeviceAtlas® mobile device detection solution for Smart AdServer™
Online ad server Smart AdServer and mobile Web technology pioneer dotMobi today announced that DeviceAtlas has been named as the official device detection solution for the Smart AdServer platform.
To target ads for specific mobile devices at high speeds, Smart AdServer now employs DeviceAtlas due to its unrivalled detection speed and accuracy. The high-speed APIs of DeviceAtlas determine which specific device is requesting an ad so that the correct ad format is served to the device in real time. DeviceAtlas’ comprehensive database of mobile devices also allows Smart AdServer to provide detailed reporting and analytics to its clients.
“Smart AdServer’s targeting and reporting capabilities rely on DeviceAtlas to identify the specific devices that are requesting ads. This ensures that all ads served are optimized for the requesting device and enables us to give deep reporting and statistics on mobile to our clients,” said Nicolas De Robert, CTO of Smart AdServer.
Smart AdServer’s ad serving platform enables both media agencies and publishers to manage display campaigns across Web, mobile and Apple® iPad devices. The platform supports a range of rich-media ad formats, including HTML 5 and video content.
“Smart AdServer is a highly innovative player in the ad serving market,” said Eileen O’Sullivan, dotMobi COO. “We are delighted they have chosen DeviceAtlas to power their device detection strategy.”
For more information on Smart AdServer’s implementation of DeviceAtlas, see dotMobi’s case study at http://deviceatlas.com/casestudies/DeviceAtlas_Smart_Ad_Server.pdf.
About Smart AdServer
Established in 2001, Smart AdServer develops and markets premium ad-serving solutions for media agencies and publishers, for managing Web, mobile and iPad display campaigns. Providing innovation along with outstanding quality of service, Smart AdServer today has more than 300 clients on four continents. Smart Ad Server’s portfolio includes publishers and sales house like Amaury Medias, Canal+, PIXmania, Axel Springer, YOC and Fox International Channels as well as media agencies/advertisers like Zenith Optimedia, GroupM, BetClic, and Meetic.
Headquartered in Dublin, dotMobi -- a wholly owned subsidiary of Afilias Limited -- is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world’s billions of mobile Internet users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile devices with speed, accuracy and relevant content. Visit http://dotMobi.mobi for information on .mobi domains and all dotMobi services, including DeviceAtlas and goMobi.
For more information, please contact:
dotMobi / Afilias
+33 1 53 57 79 69 (T)
+33 6 19 82 60 65 (M)